For industrial & B2B SMEs
B2B Outbound Sales & Lead Generation Partner
More of the right conversations. Consistently.
Free 20-minute strategy call. We reply within 24 hours.
The last three figures are from our UK case study.
The Problem
Good businesses don't always have a sales problem.
Sometimes they have a consistency problem.
You may have a good product, capable salespeople and a market worth pursuing. But if your business only reaches potential customers when someone has time to prospect, opportunities will always be inconsistent.
Prospecting gets pushed down the priority list
Outreach happens in bursts
Follow-ups get missed
Potential customers never hear from you
How We Work
We build your B2B outbound sales engine.
You know your business. We make sure the right businesses know about you, in five steps.
Understand
We learn your product, market, ideal customers, geography, sales process and goals.
Build
We create your prospecting strategy, target lists, messaging, channels and outreach system.
Reach
We reach the right prospects week after week, through the channels most relevant to your market.
Learn
We monitor responses, conversations, opportunities and patterns.
Improve
We refine the targeting, messaging and process to make the outreach progressively better.
Your sales team closes. We keep the conversations coming.
What We Do
Everything your B2B outbound engine needs.
Outbound Prospecting
Research and identify the businesses and decision-makers most relevant to your offer.
Cold Email
Targeted email campaigns designed to start relevant business conversations.
LinkedIn & Social Outreach
Prospecting and relationship-building across professional and social platforms.
Lead Qualification & Handover
We check every reply against criteria agreed with you and pass qualified leads to your team with the context they need.
CRM & Automation
Systems, workflows and automation that reduce manual work and improve follow-up.
Digital Growth Support
SEO, reviews, digital marketing and other supporting activities where they genuinely contribute to growth.
AI speeds up the groundwork, but every line of every message is read and approved by our team before it goes out. Explore all services
Who We Help
Built for businesses that don't need to go viral. They need to be heard.
If your customers are businesses, your growth doesn't need to depend on social media trends. It needs a dependable way to reach the right decision-makers.
UK Case Study
From 1–2 to 7–15 quote requests a week.
Our first client engagement: how a UK steel components and installation business turned years of unused customer data into a steady flow of new enquiries.
Why Upshift
Not another marketing agency.
Agencies report clicks and opens. We report conversations and quote requests.
We don't promise sales we don't control.
We promise steady outreach, continuous improvement and transparent reporting.
Sales ultimately depend on your offer, market, pricing and sales team. Our job is to make sure your business is regularly creating opportunities to have those conversations, so you get the outbound capability you don't have to build yourself.
Client Fit
We work best with businesses that are ready to grow.
Good fit
- Clear Offer: you know exactly what you sell and its value.
- Target Clarity: you know broadly who you want to sell to.
- Ready to Scale: you have the people and time to follow up new enquiries quickly.
- Growth Mindset: you're willing to test and improve.
- Responsive Partner: you can turn around approvals and feedback quickly.
Not a good fit
- Vague Ask: "just get me sales," with no clarity on process.
- No Target Market: you haven't defined who you're selling to.
- No Follow-Up Plan: no one available to handle new opportunities.
- Slow to Respond: approvals and feedback often take weeks to come back.
- Resistant to Change: unwilling to change anything internally.
If we don't believe we can create a useful system for your business, we'll tell you.
FAQ
Common questions, answered directly.
How much does B2B outreach cost?
Monthly pricing typically starts from around £300 and can go up to around £900 or more, depending on your target market, geography, outreach volume, channels and scope. These are average figures based on UK rates; pricing varies from country to country, and can move up or down depending on factors like company size, industry and the AI or automation tools a campaign needs. We bill monthly, and your first month is billed at the normal rate, with the initial consultation and setup included unless your situation needs something special. We share this range up front simply so we don't waste your time.
Is there a minimum contract?
No. We bill month to month. We do recommend committing to at least three months, because outreach gets sharper each month as we learn what your market responds to.
Is the strategy call free?
Yes. It's a free 20-minute call. Before it, we'll email you a few short questions about your business, so the 20 minutes are spent on your market rather than on the basics.
How do you keep outreach out of spam and protect our brand?
Most outbound fails for three avoidable reasons: emails land in spam, the contact data is out of date, or the message reads like a template. We deal with each before anything is sent.
Deliverability: we recommend sending from a separate, fully authenticated domain rather than your main company address, warming it up gradually and keeping daily volumes modest, so your main domain's reputation isn't put at risk.
Data: contact details are checked against more than one source to cut bounces, and where they're available we look for timing signals such as hiring, expansion or new contracts, so outreach reaches people when it's relevant.
Tone: AI helps with the research, but every message is read and approved by a person before it goes out.
Do you guarantee leads or sales?
No. Sales ultimately depend on factors we don't control, like your offer, pricing and sales process. What we do commit to is steady, disciplined outreach and transparent reporting on what's happening.
Which countries do you work with?
Upshift Outreach is based in India and works with businesses internationally. We have particular experience running campaigns for UK-based industrial and B2B companies.
How quickly can outreach start?
The initial strategy and build phase can move quickly once we have the information and approvals we need, typically around two weeks to get a campaign live.
Ready for a steadier flow of the right conversations?
Tell us a bit about your business and what you're hoping to achieve. We'll tell you what we'd do next.
Free 20-minute call. No pressure, just a practical conversation about your market.